Appearing in search results is vital for business growth, but there’s a right and wrong way to search engine optimization.
The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms rather than solve for the user.
Black hat SEO refers to a collection of techniques for improving a site’s or page’s search engine ranking by circumventing the search engines’ terms of service.
In Western films, the phrase “black hat” was coined to distinguish “evil people” from “good ones” who wore white hats (see white hat SEO). It’s now more generally used to characterize computer hackers, virus authors, and other cyber criminals.
Black Hat SEO methods are against the terms of service of search engines and can lead to a site’s removal from the search engine and affiliate sites.
With this basic understanding of Black Hat SEO, let us now understand different Black Hat SEO techniques and how they are being used.
Black Hat SEO Techniques
Top 6 Black Hat SEO Techniques are as described below:
1. Keyword Stuffing
Keyword stuffing is the technique of cramming irrelevant terms into your content to control where the page ranks in search results pages. Users will have a negative experience if you employ several versions of keywords that provide no value. It may also lead your page to appear in search results for unrelated terms.
2. Paid Links
Purchasing links for SEO provides several evident benefits for the customer. Two of them are listed.
● It is simple. Once a transaction is completed, there is no need to worry about the content’s quality.
● The anchor text, an important Google ranking component, is picked based on the customers preferences.
These two factors are sufficient to successfully alter search engine results, which is why this SEO technique exists.
Cloaking is the process of showing human users and search engines alternative information or URLs. Cloaking is a violation of Google’s Webmaster Guidelines since it gives users results that aren’t what they anticipated.
4. Sneaky Redirects
The act of delivering a visitor to a different URL than the one they requested is redirecting. There are various valid reasons to redirect one URL to another, like relocating your site to a new location or merging many pages into one.
On the other hand, some redirects trick search engines or show human users stuff that isn’t visible to crawlers. These are called Sneaky Redirects. Redirecting a user to a different page to display material other than what was made available to the search engine crawler is against Google Webmaster Guidelines.
5. Spam Comments
Spam comments are made to generate free backlinks. Suppose your blog is available for comments without somebody to moderate them. In that case, you will eventually get spam comments, which will give people a terrible impression and reduce the quality of their user experience.
6. Reporting Competitor Websites Falsely
Negative SEO is a technique for making it appear as if a competitor is using black hat SEO. The purpose of this strategy is to get search engines to punish rivals. It looks as if another site is using black hat SEO or falsely stating that they are reporting it to the search engines are two nefarious black hat strategies.
Why is it important to avoid Black Hat SEO?
Though increased traffic to your site may provide some short-term success, Google algorithms are becoming increasingly smart and can have disastrous repercussions on your ranks and traffic. Some of the reasons why it is important to avoid Black Hat SEO areas listed below:
1. It can result in decreased search ranks or even the complete removal of a website from search results.
2. Google is getting smarter and hence is finding new ways to detect Black Hat SEO techniques continuously.
3. Audience experience decreases sharply because they are not provided with what they want at the end of the day. Hence it hurts everyone.
Black Hat SEO may appear to be a shortcut approach to manipulate the system and improve your search ranks. However, this is a very short-term gain. Your rankings would get affected in the long term that might harm your brand’s search exposure and trustworthiness. To get the best SEO services in the country, connect with us, and we will help you out. Majorbrains Pune – Best SEO Services Agency in India