E-commerce sites depend on a high volume of transactions and heavy web traffic to scale their business and boost growth. Therefore, for e-commerce websites, SEO has a favourable influence on website traffic, conversions and sales of e-commerce websites.
Thus, SEO forms an integral part of any digital marketing strategy of an ecommerce website. It helps rank your website on the top of search rankings, which in turn enhances the likelihood of receiving a larger number of visitors and, eventually, customers.
Here, we discuss the importance of SEO to ecommerce websites. What are the off-page SEO techniques for ecommerce websites, and let you in on some pro tips to boost your organic visibility?
Let’s get started.
How important is SEO to ecommerce?
With more and more big players entering the ecommerce domain, it has become increasingly difficult for small and medium businesses to organically rank on search engines. The main challenge is that attracting clients’ attention is costly and more competitive than ever before. To target the correct target audience, you must optimise your ecommerce website for SEO.
What is Off-Page SEO for an Ecommerce Website?
The off-page parts of ecommerce SEO are concerned with factors that occur on other websites. Off-page SEO can help your site to focus on increasing your website’s popularity, trustworthiness, and trust among search engines such as Google and Bing, as well as your consumer base.
So, now that you know that any SEO strategy that depends on other sites is known as off-page SEO, let’s jump straight to off-page SEO techniques you can use to rank your ecommerce website.
What are the off-page SEO techniques for eCommerce Websites?
Some of the most effective off-page SEO techniques for eCommerce Websites include:
- Link Building
- Guest Blogging
- Directory Listings
- Influencer marketing
- Q&A Websites
- Link Building
Backlinks signal a vote of confidence to Google’s search algorithm and are highly regarded.Focus on getting backlinks from high authority websites through delivering high-quality content, broken link building and approaching bloggers in your niche.
To get external links, you’ll need to blog regularly, deliver quality content and advertise your blog efficiently.
Alternatively, You can also focus on link reclamation by finding unlinked mentions.
How do you do link reclamation?
Begin with a quick Google search for the name of your company. Next, check to see how many people have referenced your company online but haven’t linked to you. Please make a list of them and contact each site owner separately. Then, send them a short, friendly email inviting them to link to your website whenever they mention your company, along with the URL to reference.
Directory listings are an important aspect of building off-page SEO for e-commerce websites. While most online shoppers do not explore these directories, these directories that offer online citations will generate traffic and high-quality backlinks.
Look for Q&A websites and discussion forums where you can address inquiries and showcase your niche to your target audience. Any Engaging, high-quality, informative, or useful content is link-worthy, and if your answer can address the needs of the customers, it will get noticed, and in turn, contribute to your SEO efforts. You can locate such sites with FAQs in your domain by conducting extensive keyword research and visiting sites such as Quora and Reddit.
What is guest blogging?
Publishing a blog article on other people’s site is known as guest blogging. It is one of the most effective ways to generate backlinks and strengthen off-page SEOs.
Other blogs are often pleased to have guest bloggers since it provides them with free content, and you can include a link to your website through the blog. Win-Win!
Some of the tips to start guest blogging are:
- Find relevant and high DA sites that share the same target audience as you
- Choose a topic that stands out
- Deliver valuable content with infographics and images
- Pitch your content effectively
- Comply with the guest posting guidelines
- Focus on building long-term relationships.
It is important to leverage the network of influencers, partners, and organisations with whom you already have ties. You can approach such influencers with sponsorships and ask whether they’d be interested in accepting sponsorship from you in exchange for some free items and, in turn, place a badge on their site acknowledging the sponsorship. They can even refer to your ecommerce site on their blogs, videos, or even social media handles to improve the reach of your business.
Off-page SEO tactics take longer and need more attention to get results than on-page SEO tactics. Off-page SEO techniques are crucial for ecommerce websites as they highlight relevance, trustworthiness, and authority. To see long-term outcomes, you must put in inconsistent work. So, get started today!
Just in case you need help, we’re right here to help you increase search rankings organically with SEO services.
All the best!