One of the most efficient ways to attract potential clients to your website is search engine optimization (SEO). But you have to utilize it correctly.
SEO is always changing. Here, we’ll look over some key trends that will help you succeed in SEO in 2021. They include the following:
- Zero Click Search
Zero-click searches are those that do not direct you to a third-party website from an organic search result in search engines like Google, Bing, or Yandex. Approximately half of all searches now finish without a click on an organic search result.
This means that more than half of all queries now produce no traffic for websites not affiliated with Google. The amount of zero-click searches has consistently increased in the United States over the last few years.
- Core Web Vitals
Google introduced three new measures for gauging user experience in May 2020, dubbed Core Web Vitals:
- Visual stability
All three measures are primarily concerned with one thing: page speed: how quickly the page loads, how quickly it becomes interactive, and how stable it is while loading.
Users would have to pay more attention to these vitals in the future to make it to the top page of the website.
- Google BERT Algorithm
Machine learning (ML) and natural language processing (NLP) are used by Google’s BERT algorithm (Bidirectional Encoder Representations from Transformers) to better comprehend searches and what people are looking for. It works in over 70 languages and for nearly every Google English inquiry.
The Google search engine bots have become much more “conversational” due to Google’s BERT upgrade, and Google’s algorithm can now comprehend the searcher’s intent. To put it another way, Google now understands the human brain.
- Behavioral Analytics
Search engine algorithms are fast-changing toward a more behavioural paradigm. When ranking website pages for SEO, search engine crawlers are giving more weight to user behaviour characteristics.
User behaviour analytics are marketing and SEO data that allow us to see what actions people do when they visit your website. User behaviour encompasses several inbound marketing metrics, including click-through rate, dwell time, time on site, time on page, bounce rate, and pages per session.
- Artificial Intelligence
AI is altering the SEO and marketing sector, just like changing the rest of the world. The personalization that AI gives is the cause for this influence. And here’s a fact: Google uses artificial intelligence to give searchers the results they seek.
Understanding the search engine algorithms that are used to rank websites takes years. As a result, it takes a long time to figure out what’s going on and then create ways to address it.
While SEO professionals may assist with such techniques, AI and machine intelligence can be game-changing. In terms of decoding algorithms and devising advantageous methods, it would be far more efficient and powerful.
- Voice Search
According to Adobe, 48% of customers use speech for general online searches in 2019.
That number is likely considerably higher now, and with smart speakers expected to reach 55% of US households by 2022, voice search will only grow in popularity.
- Content on Video
As YouTube’s influence on SEO grows, it’s important to remember that your SEO plan should include a video component. Video content is gaining popularity these days and will continue to do so in the future. These video content in your website should include the goal keywords and be search engine optimized. In addition to this, you should also include a video that targets the same term on your landing page.
- Featured Snippets
Position Zero, or featured snippets, appear at the top of the SERP in a rectangular box.
These snippets are important not just to searchers but also to websites. Google Algorithm highlights a certain section which it thinks is the most relevant answer to the query. It’s unclear how to have your website listed in the Featured Snippet.
However, it is known that 99% of all Featured Snippets come from websites that have previously ranked on page one. Hence, if your website does not already appear on Google’s first page, your chances of being included in a Featured Snippet are nearly nil.
This trend is here to stay and will get even better in the future. Example of Featured snippet is as shown below:
Techniques for SEO are evolving each day and are getting better and better. It now becomes highly important to stay updated with the latest trends for the growth of the Digital Marketing Strategy of a company. MajorBrains is an expert firm providing Latest Digital Marketing Solutions to its clients. Connect with us, and we will surely help you out!