If you’re not using Instagram to advertise your business, you're losing out on many chances.Because of Instagram’s high engagement rate, it boasts over a billion users who can be reached more effectively than on many other social media platforms.
After Facebook, Instagram is the second most popular social media platform. Over one billion active monthly users and 500 million daily Instagram Stories users utilize the famous visual-first social media platform.
The number of businesses that have established a presence on the platform has exploded. As per a survey, 71 percent of US firms utilize Instagram. Is it, however, worth their time, and should your company be on the platform as well? The answer is yes, and the following are the reasons why:
Why Use Instagram for Marketing?
Following are three major reasons why one should market a business on Instagram
- 90% of Instagram users follow at least one business
- It has the most engaged users: Approximately 59 percent of the platform’s active users log in at least seven times each week to browse content and communicate with friends and sponsors.
- Approximately 50% of Instagram users are between the ages of 18-44, which is the easiest to target.
So, to assist you in expanding your Instagram profile, I’ve included my top Instagram growth hacks below:
Instagram Growth Hacks
- Post Engaging Content
Great content is the foundation for everything else. Instagram has a user base of approximately 400 million people. So you need to figure out how to make your account stand out from the others. Not only does the information you publish need to look fantastic, but it also has to be tailored to your target demographic.
Beautiful photographs of topics your ideal audience doesn’t care about will earn you the attention or interaction you want.
- Optimize Your Profile
If you don’t have a winning Instagram profile, you’re not going to garner any attention. Your Instagram account should always correspond to the name of your company or service. Further, always provide your company’s website address in the URL area; Take steps to ensure that traffic from Instagram is directed to your blog or website.
The profile description should be brief and unique — you only have 150 characters to express yourself. Leave the buzzword business phrases at the door and focus solely on essential keywords.
- Tag Partners and friends
It turns out that tagging relevant business partners and friends on Instagram might help you get a lot of attention. This is why you must comprehend the significance of mentioning individuals on Instagram. It doesn’t imply you should start tagging and mentioning individuals randomly. Your mention must be relevant; otherwise, it might backfire since if people don’t find it useful, they will disregard it.
- Post High-Quality Images
Photos are quite popular among Instagram users. Businesses that respond quickly with sharp, high-resolution emotion-filled photographs of their products, workers, and business, in general, may make use of Instagram’s visual strength. This gradually leads to a desire to buy.
- Post Video Content
It’s critical to be aware of every attention-getting strategy available on social media. For the past several years, video has been steadily increasing on social media platforms. Both Facebook and Instagram are now creating a place for video, as seen by the introduction of stories on both platforms. Indeed, many influencers used videos heavily last year, which is expected to continue in 2021.
- Follow and analyze Competitors.
In terms of business, it’s almost a no-brainer that you should be following firms and persons who interest you. Look for businesses, celebrities, artists, photographers, amateurs, or anybody with similar business interests who appeals to you.
- Monitor the Success of Your Content
While content creation is necessary to begin the engagement process, maintaining track of statistics on any social media site will help you develop. You should measure content performance because it provides you with information about how well your content is performing so you can move forward with your content strategy.
- Collaboration with Instagram influencers
Influencer marketing is a great approach to get in front of a large, engaged, and dedicated Instagram audience. First, determine whether influencers and artists have audiences who could be interested in your product. Begin with your existing consumer base. It’s conceivable that you already have powerful brand ambassadors; it’s just a question of formalizing the partnership. The more authentic the relationship, the better.
Conclusion
Instagram has evolved from a photo-sharing app to a hotbed of corporate activity in just over ten years. For example, brands may host fundraisers through Instagram Live broadcasts, launch stores from their profiles, and allow users to make reservations directly from their profiles. Hence Instagram has a lot of potential. Connect with us to know more about Instagram Marketing and how we can help you in growing your business!
Majorbrains – Facebook and Instagram Marketing Service in India