Social media has become necessary for businesses to make their presence felt and connect with their target audience. However, what good is social media handle if it doesn’t have enough engagement from its followers?
While most social media strategies focus on growing their followers, businesses frequently fail to boost their social media engagement. However, you may convert your followers from fans to consumers by engaging with them on social media.
Before going further, let’s understand what social media engagement means.
What is social media engagement?
Anytime someone interacts with your account, it boosts the engagement of your page. Many parameters indirectly reflect your audience’s engagement:
- Comments or Saves
- Messages or Replies
- Mentions or tags
- Brand Hashtags
- Shares or Retweets
- Click-throughs on ads
But, as a business, why should you be bothered about social media engagement?
Why should businesses focus on engagement?
Individuals don’t utilize social media to have a one-sided conversation. They want to make connections with brands by participating in meaningful dialogues regarding their areas of interest. Focussing on social media engagement can help your business:
- Strengthen customer relationships
- Boost brand awareness and recall
- Build a strong customer loyalty
- Help in customer retention
- Convert more followers to customers
Excited by the benefits of high engagement rates on social media?
Of course, but you might be thinking: How do I get my followers to interact more?
Well, let’s go through some tips to increase social media engagement for business.
What are the best ways to engage with audiences on social media?
Here are some of the ways you can engage your fans and followers on social media to boost your engagement:
- Post creative and share-worthy content
- Respond to the customers
- Run Contests and Giveaways
- Leverage User-Generated Content
- Start a conversation on the latest trends and news
- Engaging with influencers
- Strategize according to the algorithms
Looking for social media marketing packages cost in Pune – Contact us Now
Post creative and share-worthy content
Just posting content isn’t enough. You must curate creative content that makes your followers worthy of keeping you in their feeds and makes them share the content.
How do you create engaging content on social media?
Some of the ways to make your content interactive is by:
- Using Facebook or Instagram Live for product/ feature launches
- Creating polls and surveys for quick customer opinion
- Try to add GIFs, emoticons, and memes in your social media posts to make them more appealing
- Hold Q&A or Open House sessions
- Custom filters for Instagram stories
- Connect to users with puzzles, quizzes, and riddles
Respond to the customers
As cliche it might sound, “customer is the king” and deserves to be treated like one!
It is best to personalize each response to the comment or tweet or any mentions across the social media channels by addressing the user with their name and bringing out the brand’s human side.
Be it replying to customer queries or responding to comments with warmth, or answering the question, ensure that you keep your brand voice and tone consistent across platforms and be very responsive to maintain your engagement rates.
Run Contests and Giveaways
Who doesn’t love freebies, discount coupons, and gift hampers?
Customers would be more than willing to associate with a company if they could benefit from it. Offering something in exchange for a story, using specific hashtags, asking followers to post stories or videos is a terrific method to reward and acknowledge engagement.
Leverage User-Generated Content
User-generated content is where users create and post images or videos featuring the product or services of your company.
How do you generate user-generated content?
- Ask for photo submissions and offer incentives in exchange
- Feature testimonials and reviews
- Share comments or reactions during live events
- Re-share answers to discussions and innovative memes
- Promote customers or influencers who use your product/service for their social media handles
Start a conversation on the latest trends and news.
Showing that you care about the same topics as your followers is a great way to bond with them. One way is to respond to the latest events or news that matter to your target audience.
The usage of hashtags is another effective approach to make your content more appealing and engaging to users. They’re also useful for tracking conversations about a certain issue and interacting with individuals who use that hashtag.
Engaging with influencers
With the increasing scope of influencer marketing, asking for experts or influencers in your field or industry to promote your product In exchange for a discount or a gift can be a great way to boost engagement by boosting awareness and interest. In addition, this is an excellent way to bring your company in front of potential clients through a trustworthy, recognized face.
Strategize according to the algorithms
Different platforms measure engagement in varied ways. Acquaint yourself with the specific algorithms of each platform so you can strategize accordingly.
Check for optimal posting time for each platform based on the time zone where most of your audience is likely to be online. You can also check the in-built platform analytics to strategize for best reach and maximum views.
What are some of the engagement metrics on social media?
It is important to keep track of your efforts and the results generated by them to gain valuable data insights to make strategic modifications to the social media approach. Here, we share some of the engagement metrics to measure your company’s engagement on social media.
Now we know why social media engagement is very important and some tactics and ideas that can help you shape your social accounts for participation.
If you need help boosting your engagement rates, get help from the best social media marketing agency in Pune!
If you have better ideas to boost engagement, let us know in the comments section below! We’d love to hear from you.