Students now decide with Google, Instagram and AI chatbots before they ever visit a campus. We build the digital presence that gets your institution into that decision — and an inquiry funnel you own, not rent from portals.
Listing portals and agents take a commission on students who were often searching for you anyway. Meanwhile the research that actually decides admissions — Google searches, Instagram checks, questions typed into ChatGPT, parents reading reviews — happens where most institutions are invisible.
We work with institutions across the spectrum — in Pune, across Maharashtra, and beyond — each with a different admissions battle.
Campuses running everything from school to MBA and PhD — where every program needs its own search presence, not one homepage stretched thin.
Competing for the same MBA aspirant against national brands — where ROI proof, placement stories and reviews decide the shortlist.
Fighting aggregator dominance for "best college in Pune" searches — where local SEO and owned funnels cut the cost per admission.
Six pieces that work as one funnel — scoped to your programs, your cycle and your admission targets.
Own "best [course] college in Pune" — program pages built for search, Google Business profiles per campus, and a review engine parents trust.
Students ask ChatGPT and Google AI which college to choose. We structure your content so AI assistants can find, trust and cite your institution.
Google and Meta campaigns planned against the admission calendar — awareness before the season, capture during it, remarketing to the undecided.
Program pages that answer what students and parents actually ask — fees, placements, hostel, cutoffs — with inquiry capture that works on a phone.
Instant, automated first response on WhatsApp and email, routing to counsellors, and AI-assisted qualification — so inquiries stop going cold.
Reels, carousels and campus content that show real student outcomes — the proof layer students check before they ever submit an inquiry.
Education marketing fails when it ignores the season. Ours is planned backwards from your intake dates.
Program pages, SEO, Google Business, reviews and AI-search visibility go live early, so organic demand compounds before you spend on ads.
Paid search and social capture active researchers; landing pages and WhatsApp follow-up turn interest into campus visits and applications.
Remarketing to undecided families, counsellor dashboards, and follow-up sequences that keep your institution in the final shortlist.
MajorBrains has run digital marketing and web builds for Pune institutions — from multi-program campus groups to B-schools — since 2009. We know the cycle, the parents, the portals and the price wars, and we bring an AI-augmented team so senior work does not come with bloated retainers.
Admissions run on a fixed annual cycle with two decision-makers — the student and the parent — researching separately, on different platforms. Campaigns must be mapped to the cycle, content must convince both audiences, and the speed of inquiry follow-up decides how much of your spend becomes actual admissions.
Yes — that is usually the core of the engagement. Portals rent you demand every season and charge for students who were often searching for you anyway. We build the owned alternative: your rankings, your Google Business profiles, your AI-search visibility, your remarketing audiences, your converting website — so every season starts from a stronger base.
Before the cycle, not during it. SEO, content and AI-search visibility take months to compound, and paid campaigns perform better when landing pages and tracking are proven in advance. The best moment is the quarter after the current cycle closes; the second best is now.
The full funnel. An inquiry nobody answers for two days is wasted spend, so we also set up routing, WhatsApp and email follow-up automation, and reporting that gives counsellors and management the same live numbers.
It depends on the number of programs, how competitive the courses are, and whether paid media is in scope. We scope to your admission targets — after one call we can give you a clear range for your situation, and an honest view of what we would not spend on.
Tell us your programs and targets. We will come back with a season plan — what to build, what to spend, and what to skip.