Digital Marketing :
SEO, or Search Engine Optimization is the process of, on-site and off-site optimization, to ensure your website gets found on the Internet and to make sure that the incoming traffic converts to sales & business.
According to Google, approximately 80%-90% of customers will check online reviews before making a purchase. SEO gives your company a better chance of being seen by potential customers. According to Forbes, almost 60% of small businesses are now investing in some form of online marketing. So the odds are that your competitors are already using SEO.
We aim to establish and evolve the business through internet marketing which includes various strategies and promotions for building a website's reputation. It is majorly done by maximizing the search engine visibility on search engine results pages (SERPs) including social media platforms.
SEO optimizes your website for search engines to increase your rank on search engines. This helps users find your website when doing searches online, is cost-effective, and offers the opportunity to turn leads into customers by utilizing commonly used terms or specific terms or nomenclature that can guide potential clients to your website.
Search engine marketing is a model in Digital Marketing referring to all activities utilized to generate visibility in search engine results in order to increase revenue. It is also referred to as Pay Per Click(PPC).
Perhaps the most popular PPC system in the world, Adwords allows businesses to create ads that will show on Google’s search engine results and other related properties. Google Adwords is a PPC platform where users bid on keywords and pay each time a user clicks on their ad.
SEM is a booming topic of interest these days due to the incredible amount of people that use Search Engines to find what they're looking for every day. Google and Yahoo! are used over 100,000,000 times every month! Radio, newspaper and television advertising still have their place, but putting yourself directly in front of a potential customer, when they're looking specifically for what you have to offer, is far superior to trying to push your products or services on them while they're entertaining themselves reading, watching TV or listening to their favorite radio station.
Social Media are websites that allow internet users to connect, share and publish their own thoughts online. It allows news, videos or any important information to propagate to the wider audiences in just a few seconds or sometimes a fraction of a second. Some Social Media Websites are dedicated to large audiences whereas some are tailored to niche audiences. The most common Social Media sites are Facebook, Twitter, Linkedin, Youtube, Tik-Tok, etc.
SMM involves promoting content in various ways to social media users, in an attempt to increase traffic and exposure. SMM can involve developing content that targets social media users and anything else that involves getting votes and traffic from social media websites.
Social media has changed the way businesses communicate with their consumers. Creating a social media presence for your business allows you to connect with consumers in a more personal way than traditional media allowed for. It also allows you to meet them on their terms and in the location they feel most comfortable spending time.
Website Design & Development :
Each project is different and the completion time depends on the nature and complexity of the website. But usually, it takes 4 to 6 weeks to completely launch a website.
Responsive web design is a technique used to build a website that adapts its layout to fit the size of any device. Instead of having to build an additional website for mobile devices, you can lower initial costs by only needing a single website.
A content management system (CMS) is software that allows you to update and manage your website through an easy-to-use interface. Without this software, you'll need to hire a web developer to make modifications to your website. We use the best CMS for our Clients, viz., WordPress, Joomla, Drupal, Magento, etc.
QA Automation :
Software quality assurance (SQA) is a process that assures that all software engineering processes, methods, activities and work items are monitored and comply against the defined standards.
Software is created by humans and humans make mistakes. Also, even simple software applications usually involve an appreciable number of working parts or units, each of which consists of many lines of complex computer code. Individual units do not always integrate well and bugs are created as a result.
Regression testing is a quality assurance cycle whereby bugs uncovered during a previous quality assurance review are “regressed” to ensure that a) they have been fixed by the developers, and b) no new bugs are created as a result of the fixes.
Growth Marketing :
In today’s highly competitive environment with even shorter product/service life cycles, it is extremely difficult for a business to stand out. In order to break through this noise, it is highly important for a brand to have a marketing strategy that is creative, ROI driven and scalable, something that can help with customer acquisition in a sustainable way. This new and powerful way of building a marketing strategy is called Growth Hacking.
Growth hacking/growth marketing is not just for technology startups, it is a toolset and growth philosophy designed for resource-constrained environments. Whether you are making digital products, physical products, or providing services at an organization that is large or small. The process of growth hacking and growth marketing will help you identify the most resource-efficient marketing initiatives that will maximize ROI in the shortest amount of time.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts.